Founded in 2019 by Osi Shoham Ettlinger, Ellor was cultivated on the principles of confidence, femininity and sustainability. It is for the bold women looking for adventure every day. Now offering our Spring 2020 Collection, including dresses, jumpsuits, sets, and outerwear; it is our mission to design clothes that inspire women to embrace their uniqueness in all aspects of life.

There are not nearly enough female leaders in the fashion industry, so we want to highlight our female-centric team at Ellor. From design to management to online; our team of women give Girl Power a whole new meaning. 

Osi Shoham Ettlinger

Founder and Creative Director

As the co-founder of beloved California-lifestyle brand, Gypsy05, Osi has been in the fashion industry for over ten years. Osi has witnessed the rise of fast fashion and the subsequent increase in fashion pollution. This led her to develop a new luxury lifestyle collection to lead the way to high-quality sustainable fashion.

Ally Hicks

President of 2253 Apparel, Inc.

After earning her MBA from the Univesity of California, Los Angeles, Ally went on to lead a very impressive career in both the fashion and financial industries. In 2015, Ally was hired as the VP of Sales and Planning and eventually promoted to President of 2253 Apparel, Inc.

Jennifer Lazarus

Sales Director

With thirty-two years in the fashion industry, Jenn is a bona fide expert. After being the owner of Showroom 903 - one of the premier showrooms in Los Angeles, for twenty-two years - she went on to have a successful career in sales, marketing and consulting for various high-profile companies in the fashion industry.

Sharona Zikry


Sharona has been in the 2253 Apparel family longer than most, at twenty-three years in the company. She joined the company after attending the California State University in Northridge. As the controller, Sharona is in charge of all accounting-related activities.

Dusty Costa

Owner of Hasson Costa

After leading sales for top corporate and multiline showrooms, Dusty joined the Laurie Hasson Showroom in 2005 as Sales Director. She took over the business in 2016 after Hasson's retirement. Costa fuses over 30 years of retail and wholesale expertise to creatively lead her company and brands.

Kimi Yoshida

Director of Production

With eighteen years of experience in fashion production, Kimi has proven her ability in launching brands and managing production operations. After attending the International Academy of Design and Technology in Toronto, Kimi went on to begin her impressive career working for brands such as Ted Baker, Ernest Sewn and Hudson Jeans.

Ayumi Williams


After fifteen years in the fashion industry, Ayumi has mastered the art of designing unique clothes that look beautiful and fit even better. After attending the Brooks College of Fashion in Long Beach, she then went on to work with many notable brands throughout Los Angeles before joining Recommence.

Kumiko Yen

Production Designer

Following her graduation from the Academy of Art University in San Francisco, Kumiko went on to have a successful career as a designer in the California fashion industry. After ten years of designing, she moved to the more technical side of the process, and worked with Osi and Ayumi at Gypsy05, before moving to Sanctuary.

Hannah Hayes

Digital Media

During her time at the University of Florida, Hannah began a sustainable swimwear line to jump her way into the fashion industry. After graduating, she joined Recommence to bring her knowledge of sustainable fashion and digital media to cultivate the brand’s online presence.

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